AI Support Designed Around How Market Traders Already Work

MarketPal Eziahia is a WhatsApp-based AI business assistant being developed for micro and small traders, initially with a focus on market businesses in South-Eastern Nigeria.

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AI Through a Familiar Tool

Rather than requiring business owners to learn a completely new technology platform, MarketPal is designed around WhatsApp, a tool already familiar to many traders.

What MarketPal Can Support

Customer Responses

Helping traders manage customer enquiries and replies.

Catalogues

Making products easier to organise and present.

Sales Tracking

Helping traders keep track of business activity.

Customer Follow-ups

Supporting ongoing customer engagement.

Why It Matters

MarketPal is being developed to make basic digital business support more accessible to non-tech-savvy entrepreneurs by bringing useful tools into a platform they already know how to use.

Making AI more accessible to the businesses that need it.

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Looking Ahead

As digital technologies continue to evolve, I remain committed to exploring how research, innovation, and collaboration can help businesses and communities adapt with confidence. I welcome opportunities to work with organisations and partners who share a commitment to creating practical, sustainable, and inclusive solutions for the future.